U.P.Blog

Awareness days, weeks or months are of our more peculiar modern inventions. Pick any cause and you’ll see that the officially sanctioned allotment of time dedicated to that mission will be thriving with campaigns, events, fundraisers and initiatives, all aiming to mobilize and further said cause. They’re like Burning Man for Activists.

TEDxDubai 2010 | Sheena Matheiken on the birth of the Uniform Project and emerging models of social enterprise.

The Ecco Domani Fashion Foundation announced yesterday that Tara has been chosen as the winner of the EDFF Award of 2011, one of only 7 to win the 25k grant to present at NY Fashion week next month. StudyNY has been gaining significant traction in New York and London circles since its inception in 2009…

Sheena on BBC Radio 4 Woman’s Hour by Uniform Project

Forecasting trends for 2011, Ecouterre asked Sheena and Tara to join 28 movers and shakers in the ethical fashion space, including eco-model and founder of Source4Style Summer Rayne Oakes, Sarah Scaturro of Cooper-Hewitt, Brad Bennett of Commerce with a Conscience and Caroline Priebe of Uluru (who gets special browny points for quoting Buckminster Fuller)…

You’ve been involved with the Uniform Project for quite some time now. I approached you this April to revamp the Little Black Dress that I wore for 365 days and asked you to transform it into something new to be worn on Day 366. The outcome was incredible. Can you talk about…

Get a glimpse of all U.P coverage in the media both online and offline including video, radio, print and digital…

As you all know by now, the eBay Green Team has been one of our biggest supporters through Year 1 and Year 2 of the project. They stepped up yet again by arranging these monthly chats with each Pilot as they wrap up their fundraisers. Not only that…

In the wee hours of Monday morning, Sheena and I boarded the Amtrak at Penn Station for a field trip to DC to speak at the World Bank. When Sheena first received the invitation from the Bank’s Youth to Youth Community, we were totally honored, but didn’t quite know what to expect from such a huge global institution. We looked into it a bit more and found…

Feel like having a little Sunday supper chat with Sheena and Tara St. James? PatternReview.com is hosting a live chat sesh with our ladies this coming Sunday. So jot down some of those questions you’ve been dying to ask, follow the simple instructions below and we’ll see you online!

Have you ever bought a dress you thought you couldn’t live without and then only wore once? Imagine if you had to put on that dress every day for one whole year. In our readily available, quickly disposable world, where the “must-have” threads we buy this week are landfill the next, the term “sustainable fashion” may not be an everyday part of the clothing junkie’s vernacular…

Sheena Matheiken is wearing 1 dress for 365 days, she explains how and why she’s doing it to CNN. See screen shots from the video and watch the full version at CNN.

Most women have a moment where they simply cannot decide what to wear. Sheena Matheiken and Eliza Starbuck are putting pay to that problem withThe Uniform Project . One dress for every day of the year…

One outfit for 365 days a year. Is this the ultimate exercise in sustainable fashion or an opportunity for creativity? Jane Southward reports. Sheena Matheiken has never thought of herself as a trendsetter…

Uniforms are not generally associated with fashion, perhaps even less so with fun, but fun fashion is precisely what Sheena Matheiken, the pixie-sweet model at the center of The Uniform Project, has injected into this homogeneous genre of dress. Conceived with friend and former fashion designer, Eliza Starbuck…

If you think that Sheena Matheiken, the brains behind The Uniform Project, is a fashionista at heart — you’re wrong. What she does consider herself: a creative do-gooder and philanthropist with a keen eye and soft spot for wearing handmade, recycled and vintage pieces. It’s a skill set she’s using well as she wears the same Little Black Dress every day for a year to raise money for the education of impoverished children in India…

When it comes to the question of what to wear in the morning, Sheena Matheiken has it easy. Hanging in her wardrobe is a little black dress designed by her friend, Eliza Starbuck. This she has pledged to wear every day for a year…

Rules stifle creativity and enforce conformity. Rules can do something else too: inspire creativity that thwarts conformity. Anyone who has observed a pack of kids in school uniforms will note the individualistic tweaks: rolled cuffs here, an accessory there; whatever loopholes in the sartorial rule book can be found are promptly…

If wearing the same outfit three — okay, five — days in a row is wrong, we don’t want to be right. But 365 days in a row? There isn’t a European shower strong enough for that. Fortunately, Sheena Matheiken, the genius behind The Uniform Project, has seven copies of the cotton black dress she’s wearing every single day for a year…

We’re all guilty of buying too many clothes. Now one woman has pledged to wear the same dress for a year – with a different twist every day. Sanjida O’Connell reports…