Tara St. James for the win.
If you’ve been following U.P for a while, chances are you are familiar with the name Tara St. James. Tara was one of the very first accessory donors to contact U.P during Sheena’s 1 year challenge and she and her label, StudyNY, became one of U.P’s biggest supporters. As that first year started to draw down to a close, we knew we had to sit Tara down and tell her straight up that we wanted her on the U.P team. The abundance of her talent was a given, but Tara also possessed an incredible professionalism and no-BS approach that has proven invaluable to us. The fact that she accepted our request is in no small measure one of the reasons U.P is here today.
Tara is now a core member at the Uniform Project, and the master-mind behind most of our LBD designs. She has single-handedly designed and managed the production of our dresses in the past year, which for a burgeoning company like ours, is pretty damn amazing.
The Ecco Domani Fashion Foundation announced yesterday that Tara has been chosen as the winner of the EDFF Award of 2011, one of only 7 to win the 25k grant to present at NY Fashion week next month. StudyNY has been gaining significant traction in New York and London circles since its inception in 2009, and this honor will only further solidify Tara as one of the great emerging designers. Needless to say we’re ecstatic. U.P will definitely be cheering from the sidelines while she gets that show on the runway next month! Seriously, we’ll be there in the front row, with toots and whistles.
Here’s to all the much deserved attention and recognition, congratulations Tara! We can’t wait to see what you have in store.
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