The Uniform Project was born in May 2009, when Sheena Matheiken pledged to wear (and reinvent) the same dress for a whole year. Exploring sustainability (versus disposability) through the versatility of a fashion staple—the little black dress—the project was also designed as a fundraiser for providing uniforms and meeting the educational expenses of underprivileged children in India. The project went viral, acquired supporters worldwide, and raised over $100k for the cause. Get the full story >

july 2009

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