Announcing Uniform Project’s Year 2 Launch!
In just a few days, the U.P will be kicking off Year 2 with our ‘Pilot Series’ – a monthly series of micro-challenges featuring 1 Dress for 1 Month for 1 Cause. Following Sheena’s yearlong reinventions of her Little Black Dress for the children of Akanksha, Year 2 of U.P will unveil a new face in a new dress each month, who will take on the 1 dress challenge to fundraise for a cause of their choice. And it all begins on August 1st!
The Pilot Series:
Who? —Each Pilot will be picked from a niche of unique, creative individuals with exceptional style. So who will be our first Pilot? You’ll have to tune in August 1st to see. We can tell you that she’s an NYC local with a style and point of view like no other. She’s delightful, dry, artistic, slightly subversive, and just cool. You may have seen her around depending on your clicking habits, but you probably haven’t. Quite frankly, U.P has a bit of a girl crush and we think you will too.
What? —Each month, we will raise funds for a worthy cause, in turn bringing global awareness to each charity that we support. The Pilots will reinvent their LBD using preowned, vintage, handmade and donated accessories to give you month-long lookbooks of sustainable style. In turn, we hope you will reward their efforts by making a donation to their cause. Our first Pilot has picked a wonderful educational mission that she worked on last summer, something she believes in and supports passionately. Stay tuned for the unveiling of the first cause on August 1st.
Wear? —Little Black Dresses are timeless staples that come in all shapes, sizes and cuts. We want each pilot to have their ideal dress to carry out their challenge. The U.P has worked closely with our first pilot to design her own LBD. During the course of each Pilot challenge, we will release a limited edition run of the dresses in support of the chosen charity. Tune in to the Pilot dailies to get first dibs when the dresses go on sale!
When? —August 1st will be the unveiling of the Pilot Series, with a new face and new challenge kicking off on the 1st of every month.