Much ado about Nothing

Back in September while we were in London, we met Andy Hobsbawm and the gang at Do The Green Thing (whom you may remember as the brilliant minds behind Glove Love that Sheena featured in her daily on Oct 6th). We immediately knew we were around our kind of people— hyperactive busybodies working to steer philanthropy and sustainability away from the worn out, stodgy and preachy, towards something more artistic, humorous and original. And now, just in time for the holiday consumerist binge, they’ve really outdone themselves. The Green Thing team have thought up and brought to market the ne plus ultra of sustainable gifts. Seriously, we’re not embellishing or hyperbolizing. It’s downright brilliant, entirely eco-friendly, utterly indescribable, and absolutely priceless.
But most importantly it is, in every respect, categorically, one hundred percent… Nothing™.
Speaking about Nothing™, Andy says, “Nothing™ is obviously this season’s hottest item – available exclusively on Amazero – because it’s the world’s most achingly desirable and deliciously sustainable product. We think of Nothing™ as the world’s first ‘nicotine patch’ for environmentally conscious shopaholics. Now you can shop your sustainable heart out and buy Nothing™.”
So this season put Nothing™ on your wish-lists. Or better yet, give Nothing™to all your friends and family. And rejoice that there is finally a gift that lets everyone know it really is the thought that counts. Shop Nothing™ >